New IAB Event -- IAB AfterFronts: Cross-Screen Content & Consumers

04/24/2013

IAB AfterFronts: Cross-Screen Content & Consumers on June 10 -- hot on the heels of the second annual Digital Content NewFronts -- spotlights how content creators and brands reach and engage the untethered consumer. Video everywhere is a reality. Sight, sound, and motion -- regardless of place, space, technology, platform, or device -- create untold opportunities for brand advertising. But, challenges abound. How can you reach an audience when they are, by definition, fragmented and dispersed? How do you create rich creative experiences that scale fluidly from the largest of screens to those that can literally fit in the palm of your hand? The event bringing together big ideas, practical real-world examples, and the best tools and solutions in the marketplace. Featured Presenter: Geri Wang, President, ABC Sales. Register before Friday, May 10, to save $100. Brands marketers and ad agency executives may qualify for a complimentary pass.

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http://www.iab.net/afterfronts

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