Video game companies get more return on their investment by spending to generate positive buzz about brands on Twitter than they would on additional above-the-line advertising, according to a Twitter U.K.-commissioned study on sales performance by Deloitte LLP. The analysis showed that increasing positive tweets about games by 30% led to sales increases an average of four times greater than a 30% increase in advertising spending.
Study: Social buzz is more effective than ads at selling games
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