Taking the time to understand a prospect's perspective

04/24/2013 | Marketo

If marketers "staple" themselves to a lead, they can follow along as a prospect engages with the company across various channels, Amy Guarino writes. That exercise will not only yield detailed insight into ways to improve the company's process, but also helps to ensure that few leads are being dropped in the hand off from marketing to sales.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX