Why the software-sales strategy has to be transformed

04/24/2013 | ReadWrite

Lower sales figures for software isn't the fault of sales organizations, writes Matt Asay, but instead is linked to how software has been deployed, accessed and used and the decreasing viability of the license-dependent business model. Successful vendors will be the ones that embrace diversifying products and services, Asay writes, noting that the transformation won't come without pain.

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