50 brands join AOL launch of native ads for mobile

04/24/2014 | Adweek

AOL is offering a tech-driven do-it-yourself native ad option for mobile that allows advertisers to do their own creative work and achieve a customized look for ads appearing across its properties, including Huffington Post, AOL.com, TechCrunch, Engadget, DailyFinance and Autoblog. Fifty brands have already joined, and AOL says initial trials revealed a click-thru rate that is six times than that of mobile banner ads.

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