GNC mocks the "average" in motivational campaign

04/24/2014 | New York Times (tiered subscription model), The

GNC wants its customers to beat average and avoid eating that doughnut hole or putting the treadmill on "mosey" in new TV spots from Carmichael Lynch, Minneapolis. Print ads join in to build the theme of equating average with lazy in a $30 million campaign that kicks off in stores this week. "Average only has 'before' pictures," one billboard ad reads.

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New York Times (tiered subscription model), The

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