Hershey trims ad spending for its smaller brands

Hershey Co. reduced its overall marketing spend by 3% in the first quarter as it reined in investments in small brands. For the year, Hershey projects a single-digit drop in ad spending, but will keep levels for major brands more or less intact. Products such as Bliss and Simple Pleasures "have ended up playing more of a niche role than maybe we would have hoped," said CEO John Bilbrey.

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