Hershey trims ad spending for its smaller brands

Hershey Co. reduced its overall marketing spend by 3% in the first quarter as it reined in investments in small brands. For the year, Hershey projects a single-digit drop in ad spending, but will keep levels for major brands more or less intact. Products such as Bliss and Simple Pleasures "have ended up playing more of a niche role than maybe we would have hoped," said CEO John Bilbrey.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY