Improving your marketing organization starts with change

04/24/2014 | MarketingProfs

Whenever marketing leaders seek to improve their operations, they must first work to change their team's culture, processes and skills, writes Laura Patterson, founder of VisionEdge Marketing. Succeeding in your change efforts will require a clear vision and method, and the desire to make the change happen. "If you don't really want change and/or you can't get your team onboard, the probability of success is slim," Patterson writes.

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