Jaguar continues to embrace its dark side

04/24/2014 | Mashable

Jaguar's "Good to Be Bad" campaign for its F-Type Coupe sports car is continuing to celebrate the thrill that comes with being a villain. The campaign kicked off with a Super Bowl commercial and has followed up with spots and social posts that make fun of its competitors. "We like to do things with a wink and a nod, and little bit of that wit," said Jeff Curry, Jaguar North America brand vice president.

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