Kroger named as top grocery destination in consumer survey

04/24/2014 | Supermarket News (free registration)

More than one-third of shoppers say Kroger and its associated banners are their primary destination for grocery shopping, and more than 43% say Kroger stores are their second choice, according to a survey by Wells Fargo Securities. Wal-Mart, Safeway and Trader Joe's were also among shoppers' primary grocery destinations, according to the survey, which included more than 1,000 consumers in eight markets.

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