Mobile game companies seek big spenders with install ads

Mobile game companies are a big reason behind Facebook's advertising success, with some developers paying up to $20 per ad on Facebook. The companies are using Facebook's targeted ads to seek out users who are inclined to spend hundreds on in-game purchases. "Even though maybe 5% of game users convert to spend money, they make an entire ecosystem profitable," said David Edri, vice president of RadiumOne's Engage.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY