P&G will slash marketing to shore up its bottom line

Procter & Gamble will reduce its overall marketing spending this year as it looks to improve its bottom line, which is taking a hit from currency devaluation in foreign markets, said Jon Moeller, P&G's chief financial officer. The company will reduce its spending on agency fees and shift more marketing to digital. "We're at a point where simply looking at dollars is not representative of the strength of a marketing program," said Moeller.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX