Samsung Electronics launches global review

Samsung Electronics has launched a global review of its creative, digital and media, with consultancy R3 handling the project. The review comes several months after S.P. Kim took over as chief marketing officer and was put in charge of a review of Samsung's marketing and media relationships, spanning business in 65 countries. In 2013, the company spent $14 billion worldwide on advertising and marketing.

View Full Article in:

Adweek · Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA