Jack Bauer speaks from interactive billboards

04/25/2006 | Hollywood Reporter, The

An innovative billboard campaign by Sky One in the London underground worked wonders in raising the profile of hit U.S. show "24" in advance of its British premiere. The electronic billboards featured the image and voice of "24" star Kiefer Sutherland saying, "My name is Jack Bauer. I need you to remember a date" -- and displayed a clock counting down to the show's airtime.

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