Meijer app brings search function to in-store customers

04/25/2011 | Mobile Marketer

A smartphone application from Meijer aims to help customers navigate in-store to any item they're seeking. Point Inside developed the mobile offering with an emphasis on convenience. "An app is just an app if it doesn't make the user's life easier," said Elizabeth Wilson, head of e-commerce, marketing and promotions at Meijer.

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