Not a size 4? Try another store

04/25/2011 | New York Times (tiered subscription model), The

Many women have been frustrated that in one store they're a seemingly slim size 4, while at the shop next door they might need an 8 or a 10. That confusion leads to many returns for retailers and discouragement for shoppers. Some companies are now tackling the problem by offering more informative labels, designing clothes to fit different body types and even offering full-body scans at the mall that can help consumers determine the right size at about 50 retailers including Old Navy, Eddie Bauer and Talbots.

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New York Times (tiered subscription model), The

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