When Caryl M. Stern took over as president and CEO of the U.S. Fund for UNICEF, one of the first things she did was ask her senior managers to prepare a list of their "best and brightest" workers. "They all gave me their lists, and I said: 'OK, you've got one year. At the end of the year, either everyone working for you is on this list, or ... you're getting rid of them,' " Stern says. Her point is that to attract and retain top employees, you need to weed out mediocre workers until only the true world-beaters remain.
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