Ads are coming to Skype, says Microsoft executive

04/25/2012 | ClickZ

Microsoft is planning to add an advertising layer to Skype, said senior sales director Jahn Wolland, and is in the process of testing new ad units. One option would be to incorporate click-to-call ads into the service, Wolland said. "Microsoft is ... constantly testing advertising to determine what works best for brands, and more importantly for consumers, in the Skype environment," a Microsoft spokeswoman added.

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