AOL woos marketers with new video hub

04/25/2012 | Hollywood Reporter, The

AOL used its "newfront" pitch to marketers to announce the launch of the AOL On Network, a video hub that brings all of AOL's video content, including curated clips and original programming, under a single umbrella. "The AOL offering can be a ... viable alternative to traditional TV-buying strategies, and we are well-positioned ... to capture TV dollars," says AOL executive Ran Harnevo.

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