Best Buy is using location for consumer targeting in its m-commerce campaign on Pandora's iPhone application. Tapping on the ad brings up deals from the electronics retailer and directions to the nearest outlet based on the mobile device's GPS.
Best Buy enables m-commerce with location-based campaign
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.