Financial pressures mean innovation is critical

04/25/2012 | HAPPI magazine

Laundry-care companies are reducing spending even as price and raw-material pressures continue to ratchet up, making innovation crucial for companies that want to gain an edge, this article says. "We're very excited about the prospects for growth in 2012. We've got a number of projects in the works with our major customers to allow them to exploit performance improvements from new ingredient chemistry, while meeting stringent cost constraints," says Croda President Kevin Gallagher.

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