Google aims to make AdWords less hit-and-miss

04/25/2012 |

Google wants to make AdWords marketing a little more rigorous, with three new quality score indicators intended to help marketers optimize their campaigns. Hovering over a keyword status-bar will now reveal metrics for expected click-through rate, ad relevance and landing page experience. "Although these indicators may still seem a little vague, this nonetheless marks an increase in transparency from Google," notes Jonathan Allen.

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