How "Big Data" can improve your e-mail outreach

04/25/2012 | Chief Marketer

E-commerce companies are missing out if they aren't using consumer data to drive their e-mail campaigns, writes Diane Buzzeo. From simple geographic information to more sophisticated techniques based on browsing and purchase histories, Big Data can let marketers tailor their messages to boost click-throughs and conversions. "[M]ore consumer data is being collected than ever before and this 'Big Data' can help make sure you never have to do a blind email blast again," Buzzeo writes.

View Full Article in:

Chief Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY