How gamification can help B2B companies boost business

04/25/2012 | MarketingSherpa

Gamification -- using the trappings of game design to address real-world problems -- has attracted attention for consumer-facing companies, but B2B organizations might also be able to benefit from it. For example, SAP uses gamification to encourage people to participate in its online community. "The critical part (of a gamification campaign) is to figure out, 'What is the meaningful reward that I would like to give to people?'" according to Rajat Paharia of Bunchball.

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