How not to run your startup

04/25/2012 | Inc. online (free registration)

You are setting up your company for failure if you rely on assumptions about your customers, Steve Blank and Bob Dorf write. "To succeed, founders need to turn these guesses into facts as soon as possible by getting out of the building, asking customers if the hypotheses are correct, and quickly changing those that are wrong." It's also a mistake to develop features without input from customers or to scale too quickly, they write.

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