Link-building Q&A suggests methods for boosting SEO

04/25/2012 | Search Engine Land

Establishing commonality between your company and the targeted prospect still gives marketers the best chance of getting linked, writes Alliance-Link's Debra Mastaler, in this link-building Q&A column written with Optify's Scott Fasser. For business-to-business companies, Mastaler argues they should promote themselves as experts in their field with product reviews to increase SEO.

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