New CEO aims to reclaim Friendly's iconic status

04/25/2012 | Boston Globe (tiered subscription model), The

John Maguire grew up on patty melts and chocolate Fribbles at his neighborhood Friendly's, and as the chain's new CEO he aims to revive the once-iconic family restaurant brand by finding a modern way to take it back to its roots. "In some ways it tried to be fast casual and chased concepts like Panera, but they lost what really is their identity," said Maguire, a 19-year Panera veteran.

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