Ordering up a better drive-thru experience

04/25/2012 | QSRMagazine.com

Big Red Rooster, which manages brands for several quickservice restaurants, is setting its sights on revamping the drive-thru experience. Walk-up windows, ability to pre-order on smartphones and incorporating video into the ordering system to increase face-to-face contact are just a few of the firm's innovative ideas. "Although fast food drive-thrus improved operational efficiency over the last four decades, the impersonal, drive-around-back experience remained relatively the same," said executive vice president Dan Stanek. "Big Red Rooster sees the drive-thru as an incredible opportunity to innovate."

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