Start small to win over the C-suite

04/25/2012 | Forrester.com

Social media marketers should start small to prove social media's merit to executives and secure the resources they need for more ambitious projects, says Clive Roach of Philips Healthcare. "Early successes will then become the proof points that bring C-suite approval to allow deployment to other areas that will bring in investment to expand," Roach says.

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