White Castle mobile campaign lacks optimized site

04/25/2012 | Mobile Marketer

A landing page that isn't optimized for mobile use may discourage some users who tap on White Castle's new mobile ads. Although online food ordering is touted through the Pandora campaign, "the main objective was to get consumers in their locations," said Saju Thomas, product manager at Picksie.

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Mobile App Acquisition Manager
Publishers Clearing House
New York, NY