Collision-repair firm offers customers estimates via Twitter

04/25/2013 | Adweek

Maaco, a collision-repair and auto-painting specialist, says it has hit the jackpot with its "Twestimates" campaign, which lets consumers submit photos of their beat-up cars for a tweeted estimate of the repair cost. Despite having a tiny footprint on Twitter, Maaco's campaign drew hundreds of responses in its first day and has since led to more than 40 sales leads.

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