Contract with actors includes Ad-ID tag mandate

04/25/2013 | Advertising Age (tiered subscription model)

A deal between unions representing commercial actors and the ad industry's Joint Policy Committee includes a provision under which all video and audio commercials with SAG-AFTRA talent will be registered with Ad-ID, a tagging system favored by the 4A's and the Association of National Advertisers. The deal, which still must be approved by the unions' members, also includes a 6% average increase in wages and payments to actors.

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