H&M bets on accessories with & Other Stories concept

04/25/2013 | Bloomberg Businessweek

Sweden-based fast-fashion chain H&M is rolling out a higher-end retail concept called & Other Stories that will offer a small selection of apparel and an extensive collection of wardrobe add-ons. The first store opened in London with jewelry, lingerie, accessories and four basic shoe-style categories aimed at helping shoppers give new life to old outfits.

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