How Jimmy Fallon is gaining fans through Twitter

04/25/2013 | Inc. online (free registration)

Jimmy Fallon has 8.5 million followers on Twitter, and his followers' comments frequently wind up generating material for his late-night talk show. He creates hashtags and invites fans to use them, reading his favorites on-air. The frequent interaction has helped Fallon build a community and grow his base, writes Carrie Kerpen.

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