Retailers turn to video to keep in-store experience fresh

04/25/2013 | Guardian (London), The

Retailers are finding new ways to use video in the stores to draw shoppers in -- from Hollister, which offers shoppers at its New York City flagship a live feed from Huntington Beach, Calif., to Harrods, which uses in-window video to grab the attention of passersby, then goes transparent to reveal the styles behind the screen. In-store video is an increasingly powerful tool that stores need to embrace as digital continues to change the nature of modern retail, writes PlayNetwork's Dharmendra Patel.

View Full Article in:

Guardian (London), The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio
District Sales Manager- Locker Room by Lids in Macy's
LIDS Sports Group
Atlanta, Georgia