What to consider before franchising in the Middle East

04/25/2013 | FastCasual.com

The relationship between a franchisee and a franchisor should be taken as seriously as a marriage, Prime Hospitality's Murad Alnasur said at the International Franchising Forum in Dubai, United Arab Emirates, on Tuesday. Alnasur added franchise success in the Middle East is dependent on a realistic opening schedule, detailed fee discussions, the design process, supplies, employee screenings, marketing and location.

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