Why large companies want to help startups

04/25/2013 | Forbes

Many large companies have recognized the benefits of investing in startups or supporting them in other ways, Michael Simmons writes. In particular, large companies have discovered that this might help them to boost their innovation efforts, grow the size of their industries and diversify their procurement sources. To this end, some major companies are offering loans to startups, helping them with their marketing efforts or providing them with mentoring.

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