Why marketing experts say Facebook Home is a big deal

04/25/2013 | Knowledge@Wharton

Facebook Home is a potential game changer, say Wharton School experts. The baked-in Facebook functionality on mobile devices will suit many users better than conventional applications do, they say, suggesting that the social network is finally getting the hang of mobile. "For Facebook, it's a brilliant move. The more time and attention [users spend] in Facebook's world, the better for the company," says Kendall Whitehouse of Knowledge@Wharton.

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