Why social media is a vital tool for graduate job searches

As more employers turn to social media for hiring, graduates should use LinkedIn and Twitter to help land a job, writes Ajaz Hussain, postgraduate careers adviser at Lancaster University Management School in the United Kingdom. The best profiles have a professional picture, a headline packed with good keywords and a summary of top skills, Hussain writes in this commentary. With 2.9 million companies already on LinkedIn, Hussain advises job seekers to "use LinkedIn to research companies before an interview, analyze patterns of people who have joined and move on and begin to generate your own career ideas."

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