7 tips for creating a sales accountability plan

04/25/2014 | Brooks Group, The

If you're truly ready to emphasize accountability, it's time to make a plan that sets clear expectations for your sales representatives and offers rewards for proper behavior, writes Will Brooks, executive vice president and director of marketing at The Brooks Group. "Positive reinforcement is far more powerful than negative reinforcement," he writes. "Clarify the expectations of your sales accountability plan and provide your reps the tools to achieve the milestones."

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Brooks Group, The

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