Hershey banks on innovation to drive growth

04/25/2014 | CandyAndSnackToday.com · ConfectioneryNews.com (France)

Hershey plans to introduce the Reese's brand to Mexico, Brazil and China later this year and is banking on innovations like York Minis, Ice Breakers Cool Blasts and Brookside Crunchy Clusters in the U.S., and the introduction of Hershey's Kisses Deluxe in China, to keep net sales growth at the expected 5-7% for the remainder of the year. The company's first quarter-results saw net sales increase by 2.4% and net income rise 4%, which was lower than the anticipated net sales growth of 5-7%.

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CandyAndSnackToday.com · ConfectioneryNews.com (France)

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