Listening skills are crucial for the success of outside sales representatives, experts say. "Selling is a communication skill, and like any communication skill, it can always be improved," said Wendy Weiss, president of ColdCallingResults.com. Before a meeting starts, it's a good idea for salespeople to review their notes. "Outside sales reps should have already done considerable research on the prospect they are about to meet," Weiss said.
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