Report: Microsoft to acquire in-game ad firm Massive

04/26/2006 | Wall Street Journal, The

The Wall Street Journal is reporting that Microsoft and in-game advertising firm Massive Inc. are close to finalizing the sale of the interactive shop, for an estimated $200 million to $400 million. As gaming moves online, there is growing interest among advertisers and game publishers for dynamic ad insertion, which places ads based on user location, time of day and other targeting factors.

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