Starbucks goes to the movies

04/26/2006 | Bloomberg Businessweek

Starbucks is hoping its key demographic will respond to in-store promotions on coffee cups and placards, by going to see the socially conscious movie "Akeelah and the Bee." "We have a unique cross-section of assets -- a foundation of trust and confidence in Starbucks -- that can promote a movie that our customers know is relevant," said Starbucks chairman Howard Schultz. The coffee chain is listed as one of the film's producers and will share in any profits.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY