Sources: Major marketers signing up with Joost

04/26/2007 | International Herald Tribune

Web TV start-up Joost reportedly has signed deals with 30 "launch partners," including United Airlines, Microsoft, Sony Electronics and Unilever, for the anticipated debut Tuesday of its new ad-driven service. The expected announcement today of the major marketers' participation may help answer questions about the business prospects of Joost, whose creators include the founders of Skype and peer-to-peer network Kazaa.

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