Wrigley's global creative business up for grabs

04/26/2007 | Adweek

Wrigley's global creative account, estimated at more than $200 million, is in play, with review participants to include U.S. incumbent Omnicom Group's EnergyBBDO and roster shops Omnicom's DDB (Australia and New Zealand), Publicis Groupe's Leo Burnett (Canada, Asia) and WPP Group's Grey (Asia, India).

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