Chevy's 90-year auto ad partnership is over

General Motors ended its relationship with Interpublic Group agency Campbell-Ewald. Their ties go back to 1919, and over the years Campbell-Ewald has launched such memorably Chevy campaigns as "Like a Rock" and "Heartbeat of America." Chevy's new lead agency, Publicis Worldwide, will handle the entire account.

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Crain's Detroit Business · Wall Street Journal (tiered subscription model), The

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