How to increase sales with kindness

04/26/2010 | Customer Collective, The

Salespeople can come across as harsh and manipulative, but Craig Klein suggests a more altruistic approach. "If you go into each and every conversation with customers with the objective of identifying that customer's greatest and most pressing need and helping them meet that need, good things are bound to happen," he writes. Klein urges salespeople to see the profession as an act of kindness and to serve as a trusted friend and adviser to prospects and customers.

View Full Article in:

Customer Collective, The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas