How to increase sales with kindness

04/26/2010 | Customer Collective, The

Salespeople can come across as harsh and manipulative, but Craig Klein suggests a more altruistic approach. "If you go into each and every conversation with customers with the objective of identifying that customer's greatest and most pressing need and helping them meet that need, good things are bound to happen," he writes. Klein urges salespeople to see the profession as an act of kindness and to serve as a trusted friend and adviser to prospects and customers.

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