Levi's to experiment with Facebook's social selling features

04/26/2010 | Adweek

Shoppers at Levi's online store will find Facebook "Like" buttons next to every item, part of the retailer's adoption of the social-media site's new Open Graph features, which are designed to build brands using social media. "We think it's going to change how people shop online, and make buying jeans more fun, dynamic and engaging," said Doug Sweeny, Levi's brand marketing vice president.

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