3 firms whose workers are lining up to help the planet

04/26/2011 | Realizing Your Worth blog

Companies' employees are a critical resource when it comes to implementing effective CSR strategies, especially when volunteering programs are in place to make the most of their skills, writes Chris Jarvis. Here, managers from General Motors, Morgan Stanley and PwC Canada explain how they planned ahead to maximize the effect of their workers' community engagement. "Only employee volunteering deliberately designed to efficiently draw from the strengths of its host company or -- in other words -- strategic volunteering, will unleash the awesome potential for good," says Bea Boccolandro.

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